Revolution. Disruption. Not words traditionally associated with the staid and rather boring world of insurance. But Jonathan Rawling, CEO of internet start-up Beatthemarket.com and former CFO of Zurich Middle East is passionate about shaking up the sale of insurance in the UAE.
Speaking about the revolution Jonathan Rawling said, “In the UK and other markets with high internet penetration, consumers buy their insurance cover online, allowing them to see in detail what they get for their money before they select”.
“Buying insurance in the UAE is difficult and it is very hard to shop around – unless you want to spend a day on the phone. At Beatthemarket.com we aim to change that – we will show you a range of insurance products with real prices and show you exactly what you are getting for your money. We empower the customer to make an informed decision – and the entire process is online”, he added.
Beatthemarket.com are offering Home and Car insurance with more products to be added later. Customers can choose from 5 insurers: AIG, Arabia, Oman, Union, and Watania with even more to be added soon. “By offering customers a range of insurance quotes options we believe that we will be able to save most companies money. Why would you not spend 10 minutes to make sure you are getting a good deal?”
Buying insurance is never going to be fun but the Beatthemarket.com team aim to make it a quick and hassle free experience. Their website is fun and friendly and has an easy-to-understand video explaining their concept. Both the video and advertisement feature the Beatthemarket.com mascot, Beatrix LeMarche – a character that is already developing a following on Facebook. There is also live chat support to help explain any of the finer points.
So is this revolution? What makes the site unique in the UAE is that the consumer can see real time quotes and purchase his insurance policy online, and have it delivered direct to his personalized webpage within 24 hours.
- Events & Happenings1 week ago
Abu Dhabi Securities Exchange Partners with Expo Centre Sharjah to Expand its Services in Sharjah
- Food & Beverages1 week ago
KFC Celebrates Green for Saudi National Day
- Awards1 week ago
Sheraa CEO, Najla Al Midfa, wins prestigious Arabian Business Arab Woman Award for Entrepreneurship
- Gadgets & Technology6 days ago
AI-enabled washing machines are now a reality with the LG 2023 VIVACE
- Events & Happenings1 week ago
Al Asayl Exhibition 2023: A Four-Day Fiesta Showcasing Arab Equestrian and Falconry Heritage Comes to Al Dhaid
- Events & Happenings6 days ago
Watch & Jewellery Middle East Show Opens 52nd Edition Tomorrow bringing together more than 500 exhibitors
- Business & Money5 days ago
Carrefour Celebrates 28 Years with Unbeatable Discounts Across All Products
- Events & Happenings1 week ago
The Military Committee Organizing Dubai Airshow 2023 continues preparations for an exceptional event in November