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Beauty & Fashion

Contemporary Online Fashion Boutique, ALIS Launches in the Region

Founded by two female Dubai-based expats, one Australian and one British. Having lived in the region for a number of years, both women realized that there was a gap in the market for high-quality fashion pieces that are more fashion-forward and exclusive than what is currently available here.




ALIS  (pronounced Ay-Lis) has launched, offering a curated selection of exclusive Australian, global and emerging brands across the new online boutique.

Exuding the neutral tones of exotic sandy beaches and sweet cocktail-inspired hues, ALIS aims to offer its ‘stylish millennial’ clientele the perfect outfit whether they are off to watch the sunset over a glass of crisp rosé or are meeting their fashionista-friends for a chic, instagrammable brunch at the weekend.

Founded by two female Dubai-based expats, one Australian and one British. Having lived in the region for a number of years, both women realized that there was a gap in the market for high-quality fashion pieces that are more fashion-forward and exclusive than what is currently available here. ALIS’ slogan, ‘Inspired By You, Curated By Us,’ gives an insight into what the fashionable duo are trying to achieve. The E-Commerce platform offers their clientele a selection of pieces from lesser-known, emerging brands that will satiate the local market. A market that is clearly growing in its expectations when it comes to contemporary style and individuality, thanks to the globalization of smaller brands as well as highly successful, fashion-forward TV shows such as Emily in Paris.

ALIS’ first collection includes pieces from a variety of brands such as Acler, Alice McCall, Auteur, Aya Muse, By Johnny, Christopher Esber, Frankies Bikinis, Joslin, Musier Paris, Nicholas The Label, Savannah Morrow and Sofia The Label. For some of these brands, ALIS is currently the only platform to offer these names in the GCC retail market.  ALIS’ curated collections feature an array of unique clothing.

Located in the UAE, ALIS offers its Dubai clients 2-hour delivery as well as a complementary, in-house tailoring service, while GGC clients can receive their orders next day. With Alis’ express international shipping, clients from across the globe won’t have to wait too long for their luxe pieces to arrive either.

The full ALIS collection is available at and the brand can be followed on Instagram



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