Gadgets & Technology
Ralph Lauren and Snap Inc. Forge Long-Term Innovative Fashion Partnership
Launching with the first-ever, customizable and branded wardrobe for Bitmoji
Ralph Lauren and Snap Inc. announce, today, they have joined forces on a long-term global partnership. Aiming to break barriers within the digital fashion landscape, the collaboration introduces virtual branded apparel inspired by real Ralph Lauren looks, shoppable styles to match your personal Bitmoji – through Ralph Lauren retail, as well as innovative camera technology collaborations. Through first-to-market opportunities, the partnership will elevate brand storytelling and redefine commerce capabilities, reaffirming Ralph Lauren’s focus on leading with digital – while reaching a younger generation. The partnership not only showcases Snap Inc.’s robust technology but also solidifies Bitmoji as the definitive leader in branded fashion for avatars.
“Ralph Lauren is excited to embark on this innovative partnership with Snap,” says Alice Delahunt, Ralph Lauren’s Chief Digital Officer. “With Ralph Lauren’s respected reputation as a global leader within the luxury fashion space and Snap’s undeniable creative prowess and expansive reach to a younger consumer, we feel inspired to explore disruptive ways to tell our brand’s story, drive social commerce and engage with a new generation in an authentic and empowering way.”
“This partnership is an expansive and holistic venture to bring the Ralph Lauren brand into the digital world,” says Selby Drummond, Snap’s head of fashion and beauty. “Bitmoji is the world’s most personal avatar, and with a new virtual wardrobe experience, it’s possible to feel even more
closely and authentically connected to your avatar when wearing the labels you love. We’re thrilled to see Ralph Lauren leading the way as brands embrace the world of digital fashion.”
The collaboration will lead with Ralph Lauren’s branded and customizable wardrobe for Bitmoji avatars – the first of its kind to live within Snapchat and the Bitmojiapp. Bitmoji’s newly launched ‘Mix and Match’ feature will highlight 12 iconic looks from the Ralph Lauren X Bitmoji Collection – 6 men’s and 6 women’s – so Snapchatters can dress their Bitmojis, expressing their personal style. The collection is styled on a virtual background that reflects the timeless heritage and welcoming atmosphere, synonymous with Ralph Lauren retail.
“Bitmoji avatars enable millions of people every day to be their true selves in the digital world. Just like in real life, your Bitmoji’s outfit is a powerful form of self-expression. We’re excited to partner with innovative brands like Ralph Lauren to help shape the future of digital fashion by connecting our community with the brands they love.” – Ba Blackstock, CEO of Bitmoji.
Created through the eyes of the Ralph Lauren design team and treated as an extension of the physical collection, the pieces include classic double-breasted blazers, a branded racer jacket, a striped rugby shirt, and a vibrant track jacket. Additionally, over the next 6 months, every Polo Shirt within the Bitmoji closet will be branded with the signature Ralph Lauren polo player logo. Bitmoji users wearing the Ralph Lauren
looks will also see the designs on their Bitmoji in a variety of digital
experiences on and off Snapchat, including Chat, games, on the Snap Map, in personalized content like Bitmoji Stories, as well as being available for purchase through the Ralph Lauren website and select Ralph Lauren retail stores.
The launch will be celebrated by a performance in early September by GRAMMY Award–winning artist and close friend of the Ralph Lauren brand, Chance the Rapper. He has partnered with Ralph Lauren to create a pre-performance experience through the support of a global interactive digital fashion Lens, which includes his Bitmoji avatar styled with looks from the Ralph Lauren digital wardrobe.
Recent collaborations between the two brands include a regional mural initiative, interactive gaming and experiential Out-of-Home Augmented Reality (AR). The murals, or the “Polo Public Art” project, is a series of interactive street artwork featured in New York, Chicago and Dallas by local street graffiti artists commissioned by Ralph Lauren in celebration of the iconic Polo Shirt. Leveraging each individual artists’ unique style, the murals will authentically reflect the flavor of the various cities/ neighborhoods in their designs, while celebrating the Polo Shirt. The wall art will be enabled with AR animation via Snap Codes, to bring each mural to life and even further engage fans.
Over the course of the partnership, both Ralph Lauren and Snap Inc. will continue to create and innovate, with plans to release a cadence of fun and forward-thinking collaborations. Follow @RalphLauren brand profile page on Snapchat to be updated on all partnership launches.
Spas, Stargazing, and Sustainability: Germany Ready to Offer GCC Travellers Wide Variety this Extended Eid
With Eid Al Adha around the corner and set to provide UAE residents with an extended weekend, keen travellers would...
Three out of five UAE travellers admit they struggle to switch-off on holiday
Hilton launches ‘Sounds of the Stay’ audio track to help guests maximise their holidays this summer
National Youth Orchestra Hosts First Gala Concert at Dubai Opera, Celebrates Fifth Anniversary in Collaboration with Emirati Guest Stars
The National Youth Orchestra, the largest and most prestigious in the region, has announced its first celebration Gala Concert on...
Align Technology Extends Middle East Presence with Expansion into Sultanate of Oman
Entry into the Oman market reflects Align’s regional strategic growth plans
Celebrate the Art and Delicacy of Japanese Cuisine at Sumo Sushi & Bento on International Sushi Day
Get your chopsticks ready and mark your calendars to be at Sumo Sushi & Bento because June 18th is International...
Rosewood Abu Dhabi introduces a Luxe Wellness Retreat in celebration of Global Wellness Day
Embark on a relaxation journey aiming to balance and energise your inner self with Barry’s Bootcamp and an exhilarating ice...
New video technology makes caring hands reach further
As hospitals grapple with staff shortages, leading video software company Milestone Systems has launched a new remote patient monitoring technology...
Carry art everywhere: HUAWEI Themes collaborates with HIPA to bring new collections of digital masterpieces to your HUAWEI devices
HUAWEI Themes and Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), have joined forces to bring an...
Celebrate the 125th Philippine Independence Day at BurJuman Mall
Join the Thriving Community Spirit and Experience a Weekend of Excitement
HE Dr Thani Al Zeyoudi meets Vietnam’s Prime Minister Pham Minh Chinh as UAE Seeks Stronger Trade and Investment Ties
His Excellency Dr Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, has attended a bilateral meeting with...
“And Just Like That” Season 2 Drops Exclusively on OSN+ on 22 June
OSN, the region’s leading TV entertainment company for premium, must-see content, is excited to announce the highly anticipated return of...
Dubai south properties appoints GINCO general contracting to develop south Bay
Dubai South Properties announced the appointment of Ginco General Contracting for a significant contract valued at AED 1 billion for...
Mindware Partners with OneSpan to Help Protect MEA Organizations from Digital Fraud
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, announced today its partnership with OneSpan, the digital...
Candlelight Concert Series presents Rings & Dragons in Dubai
Fever brings the multi-sensory musical experience to awe-inspiring locations like never seen before
Saudi Arabia to display interactive design installation “Woven” at London Design Biennale 2023
The Architecture and Design Commission announces the participation of the Kingdom of Saudi Arabia in the fourth edition of the...
- Developments1 week ago
OSN partners with Mintroute to further expand OSN+ App reach across MENA
- Food & Beverages1 week ago
Expo Culinaire attracting more than 2,000 chefs from around the world
- Events & Happenings1 week ago
The beach is calling – coveted hotspot Summersalt Beach Club launches ladies day pass
- Gadgets & Technology1 week ago
LG unveils next-generation OLED evo TVs in UAE
- Academics6 days ago
PTE Academic Recognized for Student Direct Stream Visas into Canada
- Events & Happenings5 days ago
Kempinski Hotel & Residences Palm Jumeirah Launches a Staycation Offer and Specially Curated à la Carte Menu to Celebrate Eid Al Adha
- Business & Money1 week ago
H.E. Al Zeyoudi meets British Minister to discuss strengthening of trade & investment partnership focusing on new economy sectors
- Art & Culture6 days ago
Abu Dhabi Festival Co-production of ‘Der Fliegende Holländer’ opens at the Metropolitan Opera