Connect with us

Lifestyle

Natuzzi Italia announces new 2021/2022 collection

The Circle of Harmony, Live the Transition inspired by adaptation

Published

on

Natuzzi Italia

Natuzzi Italia, the made in Italy lifestyle brand, has recently announced their upcoming 2021/2022 collection – The Circle of Harmony, Live the Transition. The preview was first shown at the Milan Design Week which took commenced on September 5th and ended on September 10th.

Continuing the paradigm set by The Circle of Harmony which Natuzzi set with its 2020/2021 collection last year, Pasquale Junior Natuzzi, the brand’s Chief Creative Officer, invited eight designers to translate new furnishing needs to redefine objects and functions in view of the new challenges of everyday life. The circle of harmony is meant to be a creative space for participation and comparison between different design interpretations of the brand’s DNA. The pieces reflect creative pulls and pushes of the furniture’s essential brand fabric while staying true to the brand’s ethos of luxurious Italian craftsmanship.

The new collection centres on the theme of adaptation. Over the last two years, people spent more time at home than ever before. The malignant miasma of hopelessness turned homes into havens – safe spaces of love and light to combat the fear of the unknown. The new collection acts as a response to a new concept of harmony as a balance in changing the domestic spaces by adapting them to a different functions. Facilitating the creation of a “new normal,” the new pieces are grounded in the motto “Live the Transition” – a transition that becomes opportunity and substance, comparison and vision.

The designers involved focused on functionality, sustainability and well-being. The warmth of hospitality and inclusion and the rediscovery of the rhythms of “slow living”, which the world is returning to and which Mediterranean culture has known for millennia, inspired designers Lorenza Bozzoli and Massimo Iosa Ghini in the exploration of wellness design. In the same way

Sabine MarcelisMarco Piva and Elena Salmistaro faced the increasingly widespread need to design flexible furnishings capable of overcoming the boundaries of the internal space of the house. A new, multi-purpose harmony, even between the environments intended for relaxation and those for work, is expressed by the furnishings designed by Patrick Norguet and Formafantasma, responding to the need for home office spaces even in small apartments. Furthermore, it is precisely micro-living, intended as an opportunity to explore innovative solutions without having to renounce the quality of craftsmanship and design that inspired the project by Marcel Wanders studio.

Pasquale Junior Natuzzi said, “The ability to embrace evolution and change and to be enriched by this evolution is an inherent instinct in Mediterranean culture, an inexhaustible source of inspiration for our collections. It is precisely from this perspective that we have started this new journey, involving new designers to rethink the way we experience our homes, starting from contemporary living needs and enhancing them through the brand’s innovative design vision”.

Gayatri Dongre, Senior General Manager, Western Furniture LLC said, “The new collection is a mirror of a new world. The design itself is no longer the same. As is now the common practice to grab your mask along with your keys as you leave the house, it is now customary to think beyond the realms of whether this couch is beautiful or not or does it match by drapes. It is more about function, purpose, questions like can I work from home on this couch? Is this couch durable enough to withstand my kids using it days on end? Will I love this piece if I have to see it all day every day? These are the parameters that were used to create this new collection, a way to almost redefine the living space as we adapt to a world that changed before our very eyes.”

The new collection is now available. Visit the state-of-art showrooms at these locations:

•        Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai

•        Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai

•        Natuzzi, Landmark Tower, Abu Dhabi

For more information and details, visit any Natuzzi showroom located near you in Dubai and Abu Dhabi, visit the website https://westernfurniture.ae/natuzzi-italia/, or call +971 4 3377152, +971 4 3380777 or +971 2 6444048.

*Terms & Conditions Applied *Deliveries as per UAE Regulations

Continue Reading
Advertisement
Advertisement

Latest

Sports3 weeks ago

Continental Racing: Emirati Team Clinches Victory in GT4 Class at the Hankook 24H Dubai

In a weekend filled with high-octane excitement, the celebrated Hankook 24H Dubai race returned to the famed Dubai Autodrome, continuing...

Art & Culture3 weeks ago

du achieves the Best Culture & Employee Engagement in the Region with 81% Rating in Glint’s Index

du, from Emirates Integrated Telecommunications Company (EITC), today announced results of the Culture & Employee Engagement Index survey conducted through...

Food & Beverages3 weeks ago

Dinner on the Beach: A Culinary Journey with French Flair at Drift Beach Dubai

This Valentine’s Day, DRIFT introduces a captivating experience – Dinner on the Beach. For the first time at DRIFT, relish...

Travel & Tourism3 weeks ago

Readers are rewarded at emirates airline festivals of literature

Emirates Airline Festival of Literature kicked off the first day of their 2024 edition with a ceremony to honour the...

Events & Happenings3 weeks ago

Abu Dhabi Festival 2024 Honors Giacomo Puccini’s Legacy With Spectacular Gala Concert

In the presence of H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah,...

Healthcare3 weeks ago

Emirates Health Services concludes its successful participation in Arab Health 2024

Emirates Health Services, the exclusive partner in healthcare services, successfully concluded its participation in Arab Health 2024, which concluded on...

Automotive3 weeks ago

Ride in Style: Don’t Miss Out on Arabian Automobiles’ Renault Duster Offers

Renault of Arabian Automobiles, the exclusive Renault dealership serving Dubai, Sharjah, and the Northern Emirates, and a flagship company within...

Information & Technology3 weeks ago

Emirates Post Group Unveils New Brand Identity ‘7X’ for Future

Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat...

Health & Fitness3 weeks ago

Emirates Health Services “Basma” Project Addresses Healthcare Requirements in 313 Schools

Dr. Shamsa Majid Lootah, Director of the Public Health Department at Emirates Health Services (EHS), announced the launch of the...

Health & Fitness3 weeks ago

MoHAP hosts panel discussion on Nursing future at Arab Health 2024

"Nursing… Ambitious Future Insights"

News3 weeks ago

‘Vilal Housing’ to deliver 50 Residential Villas by 2024 to its Clients in the UAE

The nation-wide company constructs homes exclusively for UAE citizens across 7 emirates

News3 weeks ago

Statement by Ahmad bin Meshar Al Muhairi, Secretary General of SLC

on the Anniversary of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s accession as the Crown Prince of...

Automotive3 weeks ago

Audi Middle East and Museum of the Future enter 3rd year of partnership, with the showcase of the revolutionary activesphere concept

Audi Middle East and Museum of the Future have announced the arrival of the revolutionary activesphere concept car, marking a...

News3 weeks ago

Watani Al Emarat signs MoU with Emirates Society for Parent Care and Relief

To strengthen collaboration in organizing and supporting the senior citizen community

News3 weeks ago

Global Village announces second Geely Raffle Draw for a chance to win a Flagship Geely Tugella

Raffle participation will run until March 7th, and winner will be announced at Global Village on March 8, 2024 from...

Advertisement

Trending