Connect with us

Gadgets & Technology

MAST Consulting Group launches RIAA, brings full-suite employee empowerment solutions to the retail industry

RIAA – Retail Intelligence and analytics app – is MAST Consulting’s one-stop-shop for training, technology, and tools, aimed at empowering retail employees, whose performance and productivity are inextricably tied to brands’ customer experience and bottom lines.

Published

on

MAST Consulting Group

Homegrown start-up Mast Consulting, part of the MAST Consulting Group, has announced the launch of its full-suite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and analytics appThis innovative solutions suite is designed to empower retail employees and unlock higher performance outcomes, by creating connected digital experiences, and developing strong digital trust with customers.

The launch of RIAA coincides with a juncture marked by increased digitalization, which necessitates upskilling and high digital dexterity. For customer-facing brands, employee empowerment has become the first order of business to navigate the new normal, deliver superior CX, and differentiate their products and services.

Broadly, RIAA constitutes a web portal to manage teams, create and assign tasks; a mobile app called Agent Powerhouse, to proactively manage sales and operations, guide and support agents, and audit and evaluate instantly; and Web Data and Analytics, to derive actionable insights and create customer reports, among other critical functions.

“With RIAA, we are creating a robust retail ecosystem that not only empowers the frontline staff but back-office staff like marketers, UI designers, etc., as well. This feature-packed solution suite will give brands a holistic view of critical, employee-facing functions across the retail value chain. And in doing so, RIAA will help brands empower employees, and maximize their productivity,” said Abhay Pandey, Founder and CEO of the Mast Consulting Group.

Various recent studies have substantiated the need for employee upskilling. A notable study found that 46% of customers will abandon a brand, if employees are not knowledgeable. However, only 30% of brands were found to be upskilling their employees. In response to this sub-optimal status quo, RIAA is gamifying front-office employees’ skilling and digital experiences, enabling them to effectively communicate with other teams, reduce silos, and take charge of customers’ retail journeys.

“Managers can utilize RIAA for effective scheduling and task management, deriving data-driven insights for subsequent strategizing, and creating a workplace culture of utmost accountability, transparency, and empowerment. This culture of employee empowerment translates to positive performances and successful implementation of CX strategies,” added Abhay, explaining MAST Consulting’s unique value proposition.

The comprehensive features of the RIAA solution suite include, but are not limited to: FIELD Management, which optimizes all retail field functions; Market Intel, which captures daily activities, customer feedback, allows employees to transmit information, etc.; Task Manager engine to assign and manage duties, set targets, and get reports; SUPPLIER Management to manage inventory, instantly communicate with suppliers, place orders, etc.; Web Analytics to collect data and leverage employees’ direct experience to optimize routes, routine functions, etc.; and Media+ to instantly share and manage files and content.

In addition, RIAA harnesses AI and automation, to optimize repetitive work and a range of critical, internet-facing functions. The open API nature of the platform offers flexibility and seamless third-party integration, to accommodate future changes and strategies, in line with the ever-evolving digitalization and CX landscape, in the retail industry.

Unlike standalone solutions, which are geared towards certain departments and functions, MAST Consulting’s RIAA is poised to drive holistic efficiencies across the value chain, while empowering employees at every turn. At a time when the focus on employee experience (EX) is at par with, if not greater than, CX; the launch of RIAA is both timely and consequential, bearing the promise of a new data-driven growth phase in the retail industry.

Continue Reading
Advertisement
Advertisement

Latest

Hand-&-Hand Hand-&-Hand
News1 week ago

The best sanitizer in the world, Hand & Hand, is here in the UAE

A portion of the proceeds from each purchase of the all-new, all-cool sanitizer will be donated to Dubai Cares in...

Kevin Hart Kevin Hart
Events & Happenings1 week ago

Yas Island goes Hart: Kevin Hart announced as the destinations first ‘Chief Island Officer’

Something big is brewing on world’s most entertaining Island and Kevin Hart is giving a glimpse to the viewers of...

TOURISM 365 TOURISM 365
ATM20221 week ago

Tourism 365 to showcase Abu Dhabi’s leisure tourism sector at ATM

The tourism development company aims to highlight its strategic partnerships with the Department of Culture and Tourism – Abu Dhabi...

Terra Solis Terra Solis
Hospitality1 week ago

Tomorrowland to open magical desert destination Terra Solis in Dubai

Visitors from around the world will experience the finest music, a vibrant pool scene, incredible dining, and a unique glamping...

atm-2022-opening-session-2 atm-2022-opening-session-2
ATM20221 week ago

Industry experts optimistic about future of international travel and tourism in the Middle East

High-profile panellists speaking on the ATM Global Stage said flexibility and sustainability would drive long-term growth in regional travel and...

His Highness Sheikh Ahmed bin Saeed Al Maktoum His Highness Sheikh Ahmed bin Saeed Al Maktoum
ATM20221 week ago

Ahmed bin Saeed opens Arabian Travel Market 2022

Middle East’s largest travel and tourism exhibition features 1,500 exhibitors, representatives from 158 global destinations, and an anticipated 20,000 attendees

Best-of-Switzerland Best-of-Switzerland
Expo 2020 Dubai3 months ago

Swiss Evening Showcases Best of Switzerland at Expo 2020 Dubai

Lake Geneva Region of Switzerland Takes Centre Stage At World’s Greatest Show

Yas-Marina-Circuit Yas-Marina-Circuit
Sports3 months ago

The fourth and final Yas Racing series concludes at Yas Marina Circuit

The Abu Dhabi-based circuit enjoyed a thrilling season of motorsport across four rounds

Dominos Dominos
Food & Beverages3 months ago

Alamar Foods, the master franchisee of Domino’s in the MENAP region, launches the 50th Domino’s store in the UAE

Alamar Foods to announce the opening of Domino’s 50th store in the UAE marking UAE’s Golden Jubilee

ARB Emirates ARB Emirates
Automotive3 months ago

ARB Emirates All Revved Up for Upcoming Wheelers Festival in Sharjah

A Nissan Y61 and two other vehicles that will be fully loaded with ARB accessories are going to be prominently...

Terra Terra
Expo 2020 Dubai3 months ago

One million visitors to Expo 2020 Dubai’s Terra – and 95 per cent pledge to make sustainable change

The millionth visitor was Dubai resident Santhosh Fernandes, who was at Expo 2020 Dubai with his wife Sheetal, children Seona,...

Monkey Bar Monkey Bar
Food & Beverages3 months ago

Welcome To The Jungle, Monkey Bar Is Now Open!

Take a walk on the wild side at Dubai’s hottest new venue.

Her Excellency Dr Monique Nsanzabaganwa Her Excellency Dr Monique Nsanzabaganwa
Expo 2020 Dubai3 months ago

African Union displays wealth of culture and vision, while celebrating Expo 2020 Dubai Honour Day

he African Union Pavilion at Expo 2020 Dubai is located in the Opportunity District and tells the story of the...

latest-receipe latest-receipe
Food & Beverages3 months ago

Unwind at the Newly Launched Saturday Night Brunch at Latest Recipe

The modern brasserie presents a relaxed evening atmosphere for guests to unwind with friends and family.

Taqdeer Award Taqdeer Award
Expo 2020 Dubai3 months ago

Prestigious Taqdeer Award celebrates Expo 2020 contractors raising the bar in worker welfare and health and safety

The extraordinary edition of the annual Taqdeer Award recognised both companies and individuals based on their ongoing dedication to upholding...

Advertisement

Trending