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Aleph Hospitality expands corporate management team with the appointment of Daniel Ebo as Vice President Sales 

Daniel Ebo joins the executive team in Dubai to facilitate the growth of the company’s sales teams and to drive business development and hotel revenue generation across the group’s portfolio



Daniel Ebo

Leading independent hotel management company, Aleph Hospitality, has appointed Daniel Ebo as its new Vice President Sales.

Based in the Dubai headquarters of Aleph Hospitality, Daniel will be responsible for building and leading high-performance sales teams globally as well as working closely with operational leaders to consistently identify and implement product and service standards, procedures and systems requirements.

Bani Haddad, Founder & Managing Director of Aleph Hospitality, commented: “Daniel’s extensive expertise within hospitality sales stems primarily from the Middle East and Africa – the exact areas in which we’re experiencing rapid growth. We couldn’t have found a better match and are confident that Daniel will excel in his new role of fostering continuous growth and development of our hotel sales teams in line with the expansion of our hotel portfolio.”

Prior to joining the Aleph Hospitality team, Daniel worked as an independent consultant for investors and hoteliers, specialising in improving commercial performance for a variety of international hotels brands across four continents. His background is solidly founded in hospitality with numerous sales and marketing roles in the Middle East and Africa, the most recent being Area Director of Sales & Marketing, Oman, for InterContinental Hotels Group. Previous employers include Radisson Hotels Group, Hilton Hotels Worldwide and Kempinski Hotels.

From the United Kingdom, Daniel holds a Postgraduate Diploma from the Chartered Institute of Marketing, TVU London as well as a BA (Hons) in Hospitality Management from TVU London. Daniel brings over 20 years of hospitality experience to Aleph Hospitality of which he spent the majority in regional and area sales and marketing positions in Oman, South Africa, Kenya, Tanzania, United Arab Emirates, Kuwait and England.

Commenting on his appointment Daniel said: “I’m thrilled to join Aleph Hospitality as the region’s leading third-party hotel management company, in what is a very exciting time for the business.  I’m looking forward to growing, developing and empowering our sales teams to support the rapid growth of the group’s hotel portfolio.” 

Aleph Hospitality, which has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2025, manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.  

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