Connect with us

Retail

Brands For Less Group marks several brand milestones in 2021

BFL Group’s vital shift to e-commerce was in line with the rapidly changing market trends, purchasing habits, rising popularity of influencer marketing and digital disruption of the traditional shopping experience.

Published

on

Toufic Kreidieh

Brands For Less (BFL) Group, one of the leading off-price and multi-brand retailers, announced that it achieved exponential growth in 2021 and marked several milestones amidst the challenges posed by the pandemic.  The brand, which closely follows changing consumer behavior has also attained a consistent growth in sales and revenue, following its shift to e-commerce in the first half of the fiscal year. 

The retail industry experienced tremendous growth in 2021. Increasingly, retailers are adopting tech-enabled solutions to create a hassle-free shopping experience for customers. The present global health crisis and subsequent concerns over the health and safety of customers have also accelerated the shift to online shopping and redefined purchase motivation. What would normally take years, it took only months for relevant technologies to be rolled out. In the UAE, factors such as a well-managed crisis and Expo 2020 Dubai have vastly increased the flow of business among retailers.

BFL Group’s vital shift to e-commerce was in line with the rapidly changing market trends, purchasing habits, rising popularity of influencer marketing and digital disruption of the traditional shopping experience. The brand has also implemented augmented reality to offer an enriched virtual shopping experience to its customers in the said period. 

Furthermore, BFL Group also received the Heroes of the Pandemic award at the Transport and Logistics Middle East Award 2021, under the e-commerce category, in recognition of showing operational excellence in facing the challenges posed by the pandemic.

Toufic Kreidieh, Chief Executive Officer, BFL Group, said: “This year has been equally challenging and rewarding for us. Now, since we are nearing the end of the year, it is time to set goals for the upcoming year. In the days of unprecedented crisis, we handled the situation as a team, and it was the hard work, dedication and customer loyalty that helped us to revive immediately.”

He added: “The company, management team and employees are grateful to our customers, as they gave us the biggest motivation to expand our businesses to new levels. As we give great importance to customers, we are also keen on enhancing customer engagement and experience. Currently, we are focusing on the expansion of our businesses in KSA and other GCC countries.” 

The group has also opened many new outlets and stores in the region and has attained profound achievements in its expansion strategies in 2021. Moreover, the flagship stores launched by BFL Group, namely Muy Mucho, the Spanish homeware store, also are receiving positive responses from the consumers in the region.

Besides BFL Group’s exclusive prices and unique concepts, some other vital factors that have fueled its growth are renewed sense of confidence among UAE shoppers, the group’s expansion plans in Oman and Kuwait and its entry to KSA. The expansion strategies of the group are to make products easily available for customers in the region.

As the brand gives utmost importance to customer experience and understands the role of curiosity in maintaining the customer base, BFL Group also focuses on innovative strategies such as the launch of its new flagship store, Luxury for Less, in the UAE. Moreover, the group also has plans to open more Luxury for Less stores, that features products and items from renowned French and Italian luxury fashion brands, soon.

For further updates about the new stores, customers can follow the BFL social media account @brandsforless. While for online shopping and new arrivals, they can check the company’s website at https://www.brandsforless.com/en-ae 

Continue Reading
Advertisement
Advertisement

Latest

Sports1 month ago

Continental Racing: Emirati Team Clinches Victory in GT4 Class at the Hankook 24H Dubai

In a weekend filled with high-octane excitement, the celebrated Hankook 24H Dubai race returned to the famed Dubai Autodrome, continuing...

Art & Culture1 month ago

du achieves the Best Culture & Employee Engagement in the Region with 81% Rating in Glint’s Index

du, from Emirates Integrated Telecommunications Company (EITC), today announced results of the Culture & Employee Engagement Index survey conducted through...

Food & Beverages1 month ago

Dinner on the Beach: A Culinary Journey with French Flair at Drift Beach Dubai

This Valentine’s Day, DRIFT introduces a captivating experience – Dinner on the Beach. For the first time at DRIFT, relish...

Travel & Tourism1 month ago

Readers are rewarded at emirates airline festivals of literature

Emirates Airline Festival of Literature kicked off the first day of their 2024 edition with a ceremony to honour the...

Events & Happenings1 month ago

Abu Dhabi Festival 2024 Honors Giacomo Puccini’s Legacy With Spectacular Gala Concert

In the presence of H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah,...

Healthcare1 month ago

Emirates Health Services concludes its successful participation in Arab Health 2024

Emirates Health Services, the exclusive partner in healthcare services, successfully concluded its participation in Arab Health 2024, which concluded on...

Automotive1 month ago

Ride in Style: Don’t Miss Out on Arabian Automobiles’ Renault Duster Offers

Renault of Arabian Automobiles, the exclusive Renault dealership serving Dubai, Sharjah, and the Northern Emirates, and a flagship company within...

Information & Technology1 month ago

Emirates Post Group Unveils New Brand Identity ‘7X’ for Future

Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat...

Health & Fitness1 month ago

Emirates Health Services “Basma” Project Addresses Healthcare Requirements in 313 Schools

Dr. Shamsa Majid Lootah, Director of the Public Health Department at Emirates Health Services (EHS), announced the launch of the...

Health & Fitness1 month ago

MoHAP hosts panel discussion on Nursing future at Arab Health 2024

"Nursing… Ambitious Future Insights"

News1 month ago

‘Vilal Housing’ to deliver 50 Residential Villas by 2024 to its Clients in the UAE

The nation-wide company constructs homes exclusively for UAE citizens across 7 emirates

News1 month ago

Statement by Ahmad bin Meshar Al Muhairi, Secretary General of SLC

on the Anniversary of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s accession as the Crown Prince of...

Automotive1 month ago

Audi Middle East and Museum of the Future enter 3rd year of partnership, with the showcase of the revolutionary activesphere concept

Audi Middle East and Museum of the Future have announced the arrival of the revolutionary activesphere concept car, marking a...

News1 month ago

Watani Al Emarat signs MoU with Emirates Society for Parent Care and Relief

To strengthen collaboration in organizing and supporting the senior citizen community

News1 month ago

Global Village announces second Geely Raffle Draw for a chance to win a Flagship Geely Tugella

Raffle participation will run until March 7th, and winner will be announced at Global Village on March 8, 2024 from...

Advertisement

Trending