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Bridgestone and BMW AGMC announce strategic partnership

The Potenza tires build further on Bridgestone’s legacy of expertise to deliver high-performance tires which provide leading performance and outstanding control.




Bridgestone, a global leader in tyres and rubber providing solutions for safe and sustainable mobility, has announced their strategic partnership with BMW AGMC during an event at the Dubai Autodrome in the presence of representatives from both companies.

Bridgestone will be supplying AGMC’s new BMW M Series with their Potenza tyres which offer unsurpassed traction and control, allowing customers to fully experience the thrill of driving. The tires are designed to enhance driver experience, while also empowering cars to achieve their full potential. This high-performance tire’s tread design has also incorporated new, sustainable technology to improve braking and abrasion resistance.

An exclusive driving experience marked the partnership as guests tested the tires in action on the tracks. The Potenza tires build further on Bridgestone’s legacy of expertise to deliver high-performance tires which provide leading performance and outstanding control. The tires have also been chosen by various other reputable car brands.

The BMW M Power Experience provided motor enthusiasts with the opportunity to feel the power and intensity of BMW M vehicles at the Dubai Autodrome, the region’s first fully-integrated motorsports facility, which provided the ideal venue for a thrilling experience.

Stefano Sanchini, Regional Managing Director of Bridgestone Middle East and Africa said, “At Bridgestone, we recognize the power of teamwork as a cornerstone of success, and are moving strongly in this direction of partnership, leadership, and excellence. We are confident in the capability of our Potenza tires to maximise the potential of the BMW’s M-Series. At Bridgestone, we are committing to creating more efficient mobility solutions and services than ever before. Our tires are future-oriented, sustainable, and focused on meeting the demands that may arise over the next two to five years, and beyond.”

Jochen Becht, AGMC spokesperson, Marketing Director Rolls-Royce, BMW, MINI said, “We are delighted to announce this exciting partnership alongside Bridgestone. Our M vehicles are all about unlocking potential when it comes to power and driving dynamics and with the Potenza tire we have another market-leading product to help us achieve this.  Having trust in a tire is critical when maximising performance so the traction and control the Potenza offers fits perfectly alongside the M Series. We know the incredible capability of our vehicles and are proud to work alongside a partner who can help us even further enhance the driving experience for our M Series customers. We are heading to establish AGMC as the pinnacle for a driving experience in Dubai and the Northern Emirates and are very delighted to found in Bridgestone a strong partner to help us in achieving our goals.”



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