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OSN partners with Mintroute to further expand OSN+ App reach across MENA

The long-term distribution agreement will utilize Mintroute’s extensive network of over 250,000 retailers to bring OSN’s leading entertainment platform to a wider audience.

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OSN, the region’s leading TV entertainment company for premium, must-see content, today announced a long-term partnership with Dubai-based leading electronic voucher distribution platform, Mintroute DMCC, to provide ease of OSN+ App subscription purchases across the region.

The online prepaid distribution model will give OSN access to Mintroute’s extensive network of more than 250,000 retailers across MENA, which include Virgin Megastores in Bahrain and Kuwait, SADAD, Zain Cash across Iraq and Jordan, and Smartbuy Jordan. These new channels will allow customers to acquire OSN+ subscriptions through an e-code delivered via email, SMS, or an ‘e-receipt’ from point of sale (PoS) machines in the market.

Commenting on this partnership, Ryan Restell, VP of Growth & Strategy for OSN+, said: “We are excited and looking forward to further establishing our footprint in the region through our partnership with Mintroute that has been at the forefront of the e-voucher distribution space in the Middle East and North Africa. This alliance will enable us to reach and increase awareness of our service offering through Mintroute’s impressive network of retailers providing more people with access to our leading entertainment platform.”

Samar Mushainesh, Chief Commercial Officer at Mintroute, said: “The OSN+ App is a complete entertainment package that caters to varying customer needs. As a leading Electronic Voucher Distribution platform with an unrivalled network of retailers in the region, we are excited to partner with OSN to provide our clients access to a comprehensive entertainment experience.”

The partnership between OSN and Mintroute, brings together two innovative companies to offer customers an unparalleled experience where users can now enjoy OSN+ with ease, while revolutionizing the way people access entertainment in the MENA region.

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