Connect with us

Information & Technology

Lenovo collaborates with Marmar Halim and FAD Luxury Fashion Institute to bridge the gap between fashion and technology



World-leading technology brand, Lenovo, has collaborated with fashion visionary, Marmar Halim, and Dubai’s leading fashion school, FAD Institute of Luxury Fashion and Style, to help inspire and empower the next generation of designers to bridge the gap between fashion and technology with the new Lenovo Yoga Book 9i.

As part of a wider campaign named #BeTheCreator, Lenovo offered three exceptional students from FAD the incredible opportunity to be mentored by Marmar Halim, as they crafted three distinct outfits inspired by the Lenovo Yoga design philosophy. The outfits took inspiration from the Lenovo Yoga design ethos, creating a beautiful harmony between fashion, sustainability, and technology. The designed outfits were then revealed and showcased at an intimate event, held at Dubai Design District in Marmar Halim’s atelier.

Commenting on the collaboration, General Manager for Lenovo GULF, Mohammed Hilili, said: “Empowering the next generation to create and innovate has always been part of Lenovo’s core values. Through our game-changing collaboration with Marmar Halim and FAD Institute, we are revolutionizing the landscape where technology meets fashion. Our Yoga lineup, particularly the Yoga Book 9i, is more than just a device; it’s an invitation to consume, create, and collaborate on your own terms. The exceptional designs crafted by the students under Marmar Halim’s mentorship bring this vision to life. We extend our heartfelt congratulations to these young visionaries and look forward to continuing to innovate to empower more people to express themselves through technology.”

Marmar Halim further added: “I truly applaud Lenovo for this initiative and was very excited to see the potential in future generations come out through today’s digital platforms. The designs that were created through this campaign are a testament to how technology can be used to further inspire the creative visionaries of the future.”

The event also showcased Lenovo’s Yoga Book 9i, which aims to drive expression and creativity powered by inspiration, performance, sustainability, versatility, and portability. The Yoga Book 9i (13″ Intel), Carbon Neutral Certified, ENERGY STAR® rated, and EPEAT® Gold registered, has plastic-free packaging using paper board cushioning, paper-made system bag, and FSCTM-certified paper wrap. It’s also built with 90% recycled plastic in the power adapter case and 100% recycled aluminum in the top cover.



Sports4 months ago

Continental Racing: Emirati Team Clinches Victory in GT4 Class at the Hankook 24H Dubai

In a weekend filled with high-octane excitement, the celebrated Hankook 24H Dubai race returned to the famed Dubai Autodrome, continuing...

Art & Culture4 months ago

du achieves the Best Culture & Employee Engagement in the Region with 81% Rating in Glint’s Index

du, from Emirates Integrated Telecommunications Company (EITC), today announced results of the Culture & Employee Engagement Index survey conducted through...

Food & Beverages4 months ago

Dinner on the Beach: A Culinary Journey with French Flair at Drift Beach Dubai

This Valentine’s Day, DRIFT introduces a captivating experience – Dinner on the Beach. For the first time at DRIFT, relish...

Travel & Tourism4 months ago

Readers are rewarded at emirates airline festivals of literature

Emirates Airline Festival of Literature kicked off the first day of their 2024 edition with a ceremony to honour the...

Events & Happenings5 months ago

Abu Dhabi Festival 2024 Honors Giacomo Puccini’s Legacy With Spectacular Gala Concert

In the presence of H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah,...

Healthcare5 months ago

Emirates Health Services concludes its successful participation in Arab Health 2024

Emirates Health Services, the exclusive partner in healthcare services, successfully concluded its participation in Arab Health 2024, which concluded on...

Automotive5 months ago

Ride in Style: Don’t Miss Out on Arabian Automobiles’ Renault Duster Offers

Renault of Arabian Automobiles, the exclusive Renault dealership serving Dubai, Sharjah, and the Northern Emirates, and a flagship company within...

Information & Technology5 months ago

Emirates Post Group Unveils New Brand Identity ‘7X’ for Future

Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat...

Health & Fitness5 months ago

Emirates Health Services “Basma” Project Addresses Healthcare Requirements in 313 Schools

Dr. Shamsa Majid Lootah, Director of the Public Health Department at Emirates Health Services (EHS), announced the launch of the...

Health & Fitness5 months ago

MoHAP hosts panel discussion on Nursing future at Arab Health 2024

"Nursing… Ambitious Future Insights"

News5 months ago

‘Vilal Housing’ to deliver 50 Residential Villas by 2024 to its Clients in the UAE

The nation-wide company constructs homes exclusively for UAE citizens across 7 emirates

News5 months ago

Statement by Ahmad bin Meshar Al Muhairi, Secretary General of SLC

on the Anniversary of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s accession as the Crown Prince of...

Automotive5 months ago

Audi Middle East and Museum of the Future enter 3rd year of partnership, with the showcase of the revolutionary activesphere concept

Audi Middle East and Museum of the Future have announced the arrival of the revolutionary activesphere concept car, marking a...

News5 months ago

Watani Al Emarat signs MoU with Emirates Society for Parent Care and Relief

To strengthen collaboration in organizing and supporting the senior citizen community

News5 months ago

Global Village announces second Geely Raffle Draw for a chance to win a Flagship Geely Tugella

Raffle participation will run until March 7th, and winner will be announced at Global Village on March 8, 2024 from...