Events & Happenings
Brace yourselves for an enchanting October with LEGO® Bricktober!
Bricktober, a globally celebrated campaign by LEGO® Group, has been enchanting families worldwide for several years. In the Middle East, this magical tradition has been running successfully, captivating the imaginations of children and adults alike. As a testament to its popularity, previous years of Bricktober have seen tremendous engagement and delight among our LEGO enthusiasts.
This year, LEGO Group chose to dive into the enchanting world of classic fairytales, featuring beloved characters from timeless stories such as Little Red Riding Hood, Hansel and Gretel, and Alice in Wonderland. To offer families a universal and familiar theme that resonates with children and adults alike.
“Classic fairytales have a timeless appeal, and they resonate deeply with children in the UAE. We are excited to continue this tradition, building upon the success of previous Bricktobers and inspiring even more magical moments.” Urszula Bieganska, Head of Marketing, LEGO Middle East.
As the school holidays commence on October 16, what better way to spend quality time with your children than by reading them a classic fairytale at bedtime, followed by some imaginative LEGO play? Join us in celebrating the magic of Bricktober and the enchantment of classic fairytales, as we embark on another memorable journey together!
If you have fond memories of breadcrumb trails leading to houses made of candy, tales of the Big Bad Wolf and falling through the rabbit hole into wacky fantasy worlds, then you’re in for a nostalgic treat and must visit Toys R Us. The store has an exclusive surprise this month for Shoppers, with every purchase of LEGO sets from any of their stores in the UAE at a spend of AED 249, shall receive a special limited-edition set at inspired by timeless fairy tales.