Connect with us


M2L Concepts to host inaugural Winter District at Jumeirah Emirates Towers this festive season



M2L Concepts, a leader in entertainment, leisure and technology, is hosting the Winter District, a festive market and entertainment extravaganza set to captivate the heart of Dubai, in collaboration with Jumeirah Emirates Towers.

Scheduled to take place from 14 December 2023 to 5 January 2024, from 2:00 pm to 2:00 am every day, the event is poised to be an unforgettable experience. Hosted at the Jumeirah Emirates Towers Plaza Terrace, against the stunning backdrop of the iconic Museum of the Future, the Winter District promises an enchanting festive season for all. Entry to the event is free, with some activities carrying a fee, ensuring that the spirit of the season is accessible to everyone.

The Winter District will feature an array of activities and experiences that cater to all age groups. From Christmas Trees to a snow fight zone, the festival is designed to capture the essence of winter joy. The stage will come alive with live music, complemented by a variety of food and beverage options and retail vendors. A special area will be set aside for entertainment for kids, including a Snow Play Area, opportunities to Meet & Greet Santa, a Carousel, and a Ball Pit, ensuring that the little ones have their share of festive fun.

Adding to the festivities, Jumeirah Emirates Towers, known for its luxurious ambience, will host extraordinary Christmas and New Year’s Eve experiences. The Winter District marks the first-ever such event at this location, promising a market that offers gourmet food and drink options, handmade crafts, artisanal gifts, and a plethora of activities including carnival games, a giant advent calendar, and a unique Chocolate Bar.

Thomas Gateff, Co-Founder & Managing Partner at M2L Concepts expressed excitement about this new venture, stating, “After the resounding success of previous events like the Ramadan Majlis and the FIFA World Cup activities, which together welcomed over 40,000 visitors, M2L Concepts will recreate that magic at the same iconic location. We pride ourselves in creating memorable experiences for all who come to visit our events. We are confident that the Winter District will be another milestone in our journey, bringing joy and festive cheer to Dubai.”

The event is curated to transform the Emirates Towers Plaza Terrace into a winter wonderland, complete with a huge Christmas tree, gigantic snowmen, and festive lights, providing perfect ‘gram-worthy moments against the views of the Museum of the Future. To keep visitors warm and satisfied, a selection of food trucks will be offering delicious bites and sips.

As excitement builds, more details about the Winter District are set to be announced in the coming weeks. M2L Concepts, known for its innovative approach to temporary activations, is dedicated to crafting unique and impactful experiences, and the Winter District is poised to be a highlight of Dubai’s festive season.



Sports4 weeks ago

Continental Racing: Emirati Team Clinches Victory in GT4 Class at the Hankook 24H Dubai

In a weekend filled with high-octane excitement, the celebrated Hankook 24H Dubai race returned to the famed Dubai Autodrome, continuing...

Art & Culture4 weeks ago

du achieves the Best Culture & Employee Engagement in the Region with 81% Rating in Glint’s Index

du, from Emirates Integrated Telecommunications Company (EITC), today announced results of the Culture & Employee Engagement Index survey conducted through...

Food & Beverages4 weeks ago

Dinner on the Beach: A Culinary Journey with French Flair at Drift Beach Dubai

This Valentine’s Day, DRIFT introduces a captivating experience – Dinner on the Beach. For the first time at DRIFT, relish...

Travel & Tourism4 weeks ago

Readers are rewarded at emirates airline festivals of literature

Emirates Airline Festival of Literature kicked off the first day of their 2024 edition with a ceremony to honour the...

Events & Happenings4 weeks ago

Abu Dhabi Festival 2024 Honors Giacomo Puccini’s Legacy With Spectacular Gala Concert

In the presence of H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah,...

Healthcare4 weeks ago

Emirates Health Services concludes its successful participation in Arab Health 2024

Emirates Health Services, the exclusive partner in healthcare services, successfully concluded its participation in Arab Health 2024, which concluded on...

Automotive4 weeks ago

Ride in Style: Don’t Miss Out on Arabian Automobiles’ Renault Duster Offers

Renault of Arabian Automobiles, the exclusive Renault dealership serving Dubai, Sharjah, and the Northern Emirates, and a flagship company within...

Information & Technology1 month ago

Emirates Post Group Unveils New Brand Identity ‘7X’ for Future

Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat...

Health & Fitness1 month ago

Emirates Health Services “Basma” Project Addresses Healthcare Requirements in 313 Schools

Dr. Shamsa Majid Lootah, Director of the Public Health Department at Emirates Health Services (EHS), announced the launch of the...

Health & Fitness1 month ago

MoHAP hosts panel discussion on Nursing future at Arab Health 2024

"Nursing… Ambitious Future Insights"

News1 month ago

‘Vilal Housing’ to deliver 50 Residential Villas by 2024 to its Clients in the UAE

The nation-wide company constructs homes exclusively for UAE citizens across 7 emirates

News1 month ago

Statement by Ahmad bin Meshar Al Muhairi, Secretary General of SLC

on the Anniversary of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s accession as the Crown Prince of...

Automotive1 month ago

Audi Middle East and Museum of the Future enter 3rd year of partnership, with the showcase of the revolutionary activesphere concept

Audi Middle East and Museum of the Future have announced the arrival of the revolutionary activesphere concept car, marking a...

News1 month ago

Watani Al Emarat signs MoU with Emirates Society for Parent Care and Relief

To strengthen collaboration in organizing and supporting the senior citizen community

News1 month ago

Global Village announces second Geely Raffle Draw for a chance to win a Flagship Geely Tugella

Raffle participation will run until March 7th, and winner will be announced at Global Village on March 8, 2024 from...