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Travel & Tourism

German national tourist office to embark on strategic roadshow in five gcc cities



  • The German National Tourist Office (GNTO) will visit Jeddah, Riyadh, Kuwait, Doha, and Abu Dhabi from October 29 to November 2
  • Accompanying GNTO are various partners ranging from city tourism offices, hotels, transport, and shopping partners. 

With Germany as a prime destination for GCC tourists, the German National Tourist Office (GNTO) is set to further captivate the Gulf region with its compelling roadshow. From October 29 to November 2, the GNTO, along with nine esteemed partners, will embark on a journey across major Gulf cities, including Jeddah, Riyadh, Kuwait City, Doha, and Abu Dhabi, strengthening ties, and sharing insights with local tourism professionals and media partners.

Yamina Sofo, Director Marketing & Sales Office Gulf Countries at the German National Tourist Office (GNTO), elaborated on the roadshow’s goals: “Our aim is not only to introduce Germany to the local travel trade, but also to diversify our campaign offerings and share valuable knowledge with market experts.” 

Ongoing campaigns such as Simply Feel Good, Historic.Modern.Germany, and Embrace German Nature will take centre stage on the roadshow, aligning their various unique offerings with the Gulf market’s desires. Key stakeholders will convey essential messages to the audience.

Participating in the roadshow are two prominent local tourism offices: visitBerlin and the Munich Tourist Office, spotlighting among other things next summer’s UEFA European Championship and the growing recognition as a medical tourism capital.

Outletcity Metzingen, Europe’s largest retail outlet and renowned for hosting 170 premium and luxury brands, will make significant announcements at the roadshow. The recently inaugurated Eventspace in the historic BOSS factory building will also be unveiled, adding to the excitement.

Under the theme “Luxury Reinterpreted for You”, the Hommage Luxury Hotels Collections will present its properties tailored for GCC guests. Steigenberger Hotels offer a diverse range of stays – from historic residences to serene retreats – and will showcase their rich heritage and modern amenities. The Meiser Design Hotel meanwhile blends luxurious ambience with contemporary design and caters to business trips and group getaways.

Lufthansa German Airlines will reveal enticing offerings for GCC travellers and more. Rail Europe will also shed light on Germany’s sustainable travel options, emphasising Deutsche Bahn trains and providing insider travel tips. House of 1,000 Clocks, a sixth-generation family-run business, will also be involved. 

GNTO’s GCC roadshow promises to open doors to a world of unparalleled travel experiences for all types of travellers. For more information on Germany and its offerings, visit



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