The opening session of the 29th edition of Arabian Travel Market (ATM) – the Middle East’s largest travel and tourism showcase – took place live in Dubai this morning, shining a spotlight on the future of international travel and tourism within the region and beyond.
As the post-pandemic recovery of the Middle East’s travel and tourism sector continues apace, industry leaders took to the ATM Global Stage to explore the latest trends and global movements that are steering the sector forward. Flexibility, responsiveness, sustainability and innovation were all highlighted as catalysts for long-term success.
Moderated by Eleni Giokos, Anchor and Correspondent at CNN, the opening session’s panellists included Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Chief Economist at Oxford Economics; Jochem-Jam Sleiffer, President – Middle East, Africa and Turkey at Hilton; Bilal Kabbani, Industry Head – Travel and Tourism at Google; and Andrew Brown, Regional Director – Europe, Middle East and Oceania at the World Travel & Tourism Council (WTTC).
Commenting on the ever-increasing importance of environmentally responsible travel and tourism, Issam Kazim said: “A few years ago, we launched special awards to recognise the efforts that hotels in Dubai are making in advancing sustainability within the emirate’s tourism industry. We have now broadened this with the continued support of our valued stakeholders and partners to ensure that everyone operating in the travel and tourism space is working with sustainability at top of mind. We are also highlighting its importance to residents and visitors, as evident in the launch of the Dubai Can sustainability initiative.
“With the post-pandemic era set to create a highly competitive landscape, our successful tourism recovery strategy is still evolving in keeping to the disruption taking place across global tourism. As we continue to embrace creativity and innovation to stay ahead of the curve, we will remain focused on creating alternative pathways to growth as we strive to achieve the goal of our visionary leadership to make Dubai the world’s most sought-after destination and the best place in the world to live and work in,” Kazim added.
Kazim’s fellow panellists cited examples such as Expo 2020 Dubai as proof of the emirate’s success in following through on its travel and tourism-related commitments, noting that destinations across the Middle East are working hard to mirror this success.
Panellists also noted that domestic travel had rebounded at a faster pace than international travel in the Middle East. Regional trips accounted for 55 percent of demand in 2019, according to Scott Livermore, and this figure grew to more than 80 percent during the segment’s post-Covid peak. While Livermore predicted the proportion of regional trips accounted for by international travel would continue to recover in the future, he also pointed out that the importance of domestic travel was likely to persist.
In addition, speakers highlighted the role of mega-events, such as Expo 2020 Dubai and FIFA World Cup Qatar 2022, in ensuring tourism in the Middle East continues to recover more rapidly than in other regions. Panellists also noted that, while issues related to the supply chain and oil prices represent challenges for the sector, they remain cautiously optimistic due to high levels of pend-up demand in the wake of the pandemic.
Danielle Curtis, Exhibition Director ME for Arabian Travel Market, said: “Speakers during our opening session offered a selection of fascinating insights into the future of the Middle East’s travel and tourism sector.
“Industry professionals are going to great lengths to meet customers’ evolving requirements in the wake of the global pandemic, and it was interesting to learn about the steps already taken to ensure the long-term success of travel and tourism in our region.
“We look forward to hearing much more from travel and tourism experts from around the world during the next four days of ATM 2022,” Curtis added.
Elsewhere on the agenda:
Day one of ATM 2022 featured 15 in-depth sessions across the ATM Global Stage and ATM Travel Tech Stage.
In addition to the opening session, other day one highlights included the commencement of the ARIVALDubai@ATM forum; the ITIC-ATM Middle East Summit Ministerial Roundtable; and the first of two sessions focused on the key market of Saudi Arabia.
Day two will commence with valuable insights from a selection of industry leaders on the evolution of the aviation sector (ATM Global Stage). After lunch, Paul Kelly, Managing Partner of marketing and consumer consultancy D/A, will explore how brands can more effectively connect with the Arabic travel audience (ATM Global Stage). Also taking place tomorrow, the inaugural ATM Draper-Aladdin Start-up Competition will see a selection of our region’s most innovative start-ups pitch to our panel of industry experts (ATM Travel Tech Stage).
Now in its 29th year and working in collaboration with Dubai World Trade Centre (DWTC) and the emirate’s Department of Economy and Tourism (DET), ATM 2022 features 1,500 exhibitors, representatives from 112 global destinations, and an anticipated 20,000 visitors during the course of the four-day event.
For full details of the ATM 2022 programme, including topics, organisers and participant bios, visit https://www.wtm.com/atm/en-gb/whats-on/atm-conference-programme.html#/sessions.
If you are planning to attend ATM in-person, please feel free to post using the hashtags #ImGoingtoATM and #ATMDubai
To register for ATM 2022, go to https://www.wtm.com/atm/en-gb/enquire.html.
For more news about ATM, you can visit https://hub.wtm.com/category/press/atm-press-releases/.
For general information on this year’s show, please visit wtm.com/atm/en-gb.html.
Dubai Health Authority celebrates the 52nd UAE Union Day
The Dubai Health Authority (DHA) celebrated the 52nd UAE Union Day, with officials expressing their pride at the country’s remarkable...
Dubai Culture Awards Winners in 2nd Dubai Festival for Youth Music
Dubai Culture and Arts Authority (Dubai Culture) announced the winners of the Dubai Festival for Youth Music during the conclusion...
Experience the first snowing street in Dubai this December
Embark on a Winter Wonderland Journey! Dubai’s Raining Street is temporarily transforming into Dubai’s first Snowing Street at Cote d’Azur...
Nissan Middle East elevates ownership experiences with six-month manufacturer-backed warranty on Genuine Parts
Nissan solidifies its commitment to customer satisfaction and quality, by announcing a six-month manufacturer-backed warranty on all genuine parts sold...
Ajman Bank collaborates with Mastercard to introduce cross-border payment services
Ajman Bank has initiated a strategic partnership with Mastercard to launch cross-border payment services for person-to-person (P2P) fund transfers through...
Azizi Developments renews its partnership with US-based Cummins Inc. for another six buildings in Riviera
Azizi Developments, a leading private developer in the UAE, has renewed its partnership with the American global leader in the...
Fever Celebrates UAE National Day with a Free Candlelight Concert at the Founder’s Memorial in Abu Dhabi
After having delighted audiences worldwide, Candlelight international concert series created by Fever is set to enchant Abu Dhabi once more....
eToro recognises Abu Dhabi as a rising fintech hub, receives approval from ADGM to operate in the UAE
Abu Dhabi Financial Markets Authority (ADGM), the international financial centre in the capital of the United Arab Emirates, and eToro,...
Five-Time Grammy Award-Winning Jazz Fusion Ensemble, Snarky Puppy, Set to Captivate Dubai.
Brace yourselves, music aficionados! Renowned for their genre-blurring sound, Snarky Puppy has earned a stellar reputation for pushing the boundaries...
Slow and Saucy: Heinz® unveils the Slowmaster 57 – The world’s first ketchup racetrack where speed takes a backseat and true quality finishes last!
As the world’s fastest cars speed around the Yas Marina Circuit at over 200mph for the finale of the F1...
Shania twain brings show-stopping country-pop performance to abhu dhabi grand prix
Global icon Shania Twain has wrapped up the third day of the Yasalam After-Race Concerts presented by e& at the...
Burjeel Holdings Launches Advanced Day Surgery Center in Abu Dhabi’s Al Shahama
As part of its efforts to enhancing access to healthcare services and meeting the community’s evolving needs, Burjeel Holdings launched...
Sharjah Old Cars Club marks UAE’s 52nd National Day with Route 71 rally
The Sharjah Old Cars Club is all set for an adrenaline-fueled extravaganza marking the UAE’s 52nd National Day celebrations with...
MOTIONGATE™ Dubai celebrates the Smurfs 65th anniversary with live entertainment, meet & greets and more!
MOTIONGATE™ Dubai, the region’s largest Hollywood-inspired theme park is rolling out the blue carpet to celebrate the all-blue Smurfs 65th...
Stride Ventures Makes History: First Indian Homegrown fund manager to receive IPA from FSRA (Abu Dhabi Global Market) for CAT 3C License, Paving the Way for Global Expansion
Stride Ventures, a venture debt fund renowned for supporting pioneering startups and high-growth companies, unveils its latest milestone by securing...
- Events & Happenings6 days ago
Upgrade your Abu Dhabi GP tickets to golden circle and enjoy the Yasalam after-race concerts presented by e& IN style
- Events & Happenings1 week ago
Emirates Post Launches Postal Portraits Photography Competition
- Government1 week ago
Dubai Municipality launches comprehensive safety campaign for construction sites across Emirate
- Art & Culture1 week ago
amana celebrates Great Place to Work Certification®, reinforcing its commitment to cultivating an exceptional workplace culture
- Events & Happenings1 week ago
2023 MOTN Festival Lands in New Al Dhafra Location for Five Days of Family Fun This Month
- Gadgets & Technology1 week ago
Celebrate world TV day with LG’s flagship OLED EVO series
- Business & Money6 days ago
National Bonds: 64% of Employees under 30 Maintain Emergency Fund of almost 40K AED
- News1 week ago
Carnegie Mellon Qatar honors 175 students for academic excellence