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  • The German National Tourist Office visited Jeddah, Riyadh, Kuwait, Doha, and Abu Dhabi between October 29 and November 2.
  • GNTO, along with nine partners, showcased Germany’s diverse tourism offerings for GCC travellers, emphasising amenities such as Arabic-speaking staff and Khaleeji chefs.

The German National Tourist Office (GNTO) successfully concluded its five-day GCC roadshow at the German Ambassador’s residence in Abu Dhabi, marking the end of a productive journey across the region.

The purpose of the roadshow was to foster relationships and gain insights with local tourism professionals and media partners in the Gulf. Starting on October 29 at the private residence of the German Consul General, Her Excellency Dr Eltje Aderhold, in Jeddah, it was followed by a visit to Riyadh and the private residence of the German Ambassador to Saudi Arabia, His Excellency Michael Kindsgrab. The roadshow then moved to Kuwait City at the private residence of the German Ambassador, His Excellency Hans-Christian Freiherr von Reibnitz, followed by a stop in Doha in the presence of the Deputy Head of Mission of the German Embassy in Doha, Mr. Thomas Triller. The roadshow concluded its journey November 2 at the residence of the German Ambassador, His Excellency Alexander Schönfelder, in Abu Dhabi.

Yamina Sofo, Director of Marketing & Sales Office Gulf Countries at the GNTO, expressed her enthusiasm about the roadshow’s impact: “The GCC roadshow was an incredible experience for us. It enabled us to expand our network and explore promising opportunities in these major cities. We not only raised awareness about Germany among the local travel trade, but also diversified our campaign offerings, sharing valuable knowledge with market experts.”

During the roadshow, Munich Tourism, as one of the attending partners, highlighted its hospitality offerings for GCC travellers, emphasising amenities such as Arabic-speaking staff and Khaleeji chefs during the summer season. It showcased the upcoming events such as UEFA Euro 2024 taking place in 10 German Cities 14 June – 14 July 2024 and the European Handball Championship matches in January, along with the diverse offerings ranging from culture and nature to accommodations and dining experiences, ensuring a plethora of attractions for visitors.

Further, GNTO also highlighted its ongoing campaigns such as the revamped ‘Simply Feel Good‘ initiative, which focuses on sustainable travel practices, along with other campaigns such as 52 UNESCO World Heritage Sites – Historic.Modern.Germany and Embrace German Nature.

The below nine partners were in attendance during the roadshow, engaging with 360 of trade professionals and more than 60 media representatives that enabled around 900 meetings.

  • Outletcity Metzingen
  • Hommage Luxury Hotels Collection
  • Steigenberger Hotels
  • House of 1000 Clocks
  • Meiser Design Hotel
  • visitBerlin – Berlin Tourismus & Kongress GmbH
  • Lufthansa German Airlines
  • Munich Tourist Office – München Tourismus
  • Rail Europe

For more information on Germany and its offerings, visit:



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